The Warehouse Project

Season Two

The Next Gen. Unapologetic. Original.

To make something original, we started with a blank canvas. No references. No noise. No borrowed ideas.

A space to imagine the future of riding, then build it. Rethinking proportion, ergonomics, fabrics, and seams, all under extreme scrutiny. Stripping things back until only what mattered remained.

This is The Warehouse Project.

A controlled experiment to create without distraction, and build what comes next — quietly, deliberately, on our own terms.

Nothing added for effect.
Just the next generation of riding gear.

One of the biggest clichés in design is “If it’s not broken, don’t fix it.” But what if that’s the problem?

What if we assumed it was all broken, and asked how we’d rebuild it differently?

That’s the role of the creative. The designer. To question what’s accepted, pull apart the decisions that shaped riding gear as we know it, and decide what still earns its place.

We picked at every seam. Every material choice. Every compromise that’s been repeated long enough to become invisible. Not to profit or for the sake of it, but to reshape it into something original.

After continuous development in the shadows, the collection is ready to share. There’s no expectation attached to it. No predefined measure of success.

This is the result of sustained focus from engineers, textile specialists, laboratory testing, and real-world ergonomics working in parallel. Design from the ground up, informed only by people who ride, live, and breath on a motorcycle.

New cuts and proportions. Considered colour depth. Stretch fabrics that balance abrasion resistance, breathability, and comfort.

Nothing here is accidental.
Everything here is intentional.